041 – Icing breakers and presentation matters

If you regularly read our blog, you will be familiar with story-triggering. Story-triggering is what occurs when someone does something so remarkable that the people who see, or experience it, tell stories about it. In our last episode, we shared a story which you can tell or trigger to make a business point. In this episode, Shawn shares a similar story. There’s no backwards brain bike in this story, but there is cake.