041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and It’s Awesome)

Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites.I hit Marshall with all the burning SEO questions I thought YOU the listener would want answers to. You’ll hear his distinctive take on losing AdWords Search Volume, AMP, Penguin – and TONS more.And for the first half of the show, he shares his tips for dealing with “Dark Traffic” – a topic that mysteriously, not many people are talking about.Enjoy!And don’t forget to subscribe to iTunes!LinksDefineMGEdge of the Web Radio w/ MarshallMarshall’s Slides on Dark TrafficSlackYour Analytics Is LyingWired Magazine Using HTTPS and 302 RedirectsMarshall’s Tweet On Keyword DifficultyJohn Mueller InterviewRob Bucci InterviewGoogle TrendsAnswer the PublicGoogle CorrelatePoster Child of SEO SuccessFact Check In Google NewsSEO Will Never Be Dead [Video]PeopleMarshall SimmondsAdam SherkShahzad AbbasBrian ProvostAaron MeffordDave SottimanoJeff BezosAgenda“I’ve been consulting since 1997.”“We’re a boutique outfit working with enterprise-level SEO.”Dark Traffic“We are leaving traffic on the table that we should be getting credit for.”“We’ve seen the problem at all levels (small to enterprise sites).”“The first step to all of this is to involve your analytics team.”302s vs 301s“It’s interesting how we let Google force feed us information.”Domain LongevityAdwords Keyword Tool“We don’t need to know what’s trending.”Gap AnalysisPenguin“It doesn’t surprise me that Google knows where the bad parts of the neighborhood are.”“When Google announces something, it’s likely it’s been running for 60 to 90 days.”AMP“The traffic that it’s been delivering has been substantial.”“I still think we’ll be talking about AMP next year.”“Over the last 3 months, about 13% of mobile traffic has been AMP related…”Google NewsFact Check Label“It feels like flavor-of-the-month issue inspired by the elections.”NY Times ArchivesThe post 041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and It’s Awesome) appeared first on Evolving SEO.