041 Money, Money, Money, in a rich man's world - But is it the answer? Interview with Financial Alchemist, Russell Green

Are you an established business owner wanting to grow and considering financing to do so?  Are you frustrated by constant cash flow issues despite a healthy order book and client list?  Are you constantly challenged when it's payroll week or time to pay suppliers?It doesn't matter what stage or type of business we are operating, being in business determines there is a need for not only knowing your numbers, but also managing the rhythmic flow of money into, through and out the business.So, for all those who keep suggesting "times are hard" and that "there is another recession looming" or those that offer "in my industry" I chose to catch up with CFO and Financial Alchemist Russell Green and talk CASH.All this uncertainty breeds opportunity, and those with solid cash flow will be the big winners - Russell GreenDoes the need to win or finance your next big contract to enable cash flow which distracts you from running the business, having effective business development strategies and fundamentally executing your growth plan?  Is growing your business post-covid more challenging with tighter supplier credit, government support withdrawn, and customers paying slower?  Do you love what you do, have a great business and the desire to expand strategically, but are feeling frustrated at every turn that the capital isn't available, finance is too costly, or what you have in place isn't helping you grow?The worry about money and cashflow can often have a significant impact on your health, well-being and home life.  And often because you don't have (or feel you have) an opportunity to talk through your current position and goals for the future, look at the big picture and put a funding plan in place that is sustainable, affordable and allows the growth you are ready for?That you can eventually feel in control of your finances, energised to grow towards your goals and confident of winning the next big deal? Amplify is an FCA regulated commercial finance brokerage that helps business owners to have better cash flow and confidence in their business. By focussing on your business and personal goals, Russell builds funding solutions whilst providing a listening ear that sets you up for success.Prior to his role as CFO at Amplify, Russell used to head up underwriting teams for national and international funding organisations. But now really enjoys being a trusted partner who can help you navigate the complex world of business finance.As you'll hear, he has a down-to-earth, common-sense approach that allows him to translate finance products into your language and show how strong cash flow helps you achieve your goals. He can help feel less stressed and provide a clear view of your options, and can put a plan in place to secure funding as and when required.With Government loan packages ending, now is the time to get finances sorted.To learn more about Russell and the work Amplify does, you can connect with him on LinkedIn.Brought to you by My TrueNORTH - The Ethical Business Coaching Company as part of our mission to support 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income. Have YOU got what it takes to #ADDAZERO?