EPISODE · Jun 2, 2025 · 32 MIN

#041 - Tiefenanalyse: Red Bulls Marketing-Genie

from Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg

In dieser Solo-Episode von Marketing Minds mit Niko Alexander Osenberg nimmt Niko dich mit in die faszinierende Welt des Red Bull Marketings. Wie hat es ein Energy Drink geschafft, ein ganzes Lebensgefühl zu verkörpern – und das ganz ohne klassisches Marketingbudget? Diese Fragen beantworten wir im Podcast: Wie Red Bull einen komplett neuen Markt erschaffen hat Warum Guerilla-Marketing und Exklusivität der Schlüssel waren Wieso Red Bull auf Branding statt Direktmarketing gesetzt hat Wie emotionale Anker bei Red Bull bewusst genutzt wurden Was Coaches, Berater und Unternehmer vom Red Bull-Ansatz lernen können Warum Markenaufbau ein langfristiges Spiel ist – und wann es sich lohnt

Episode metadata supplied by the publisher feed · Published Jun 2, 2025

Embed this episode

Attribution link and audio player

Ready to play

#041 - Tiefenanalyse: Red Bulls Marketing-Genie

0:00 32:02

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Capital Ideas podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures.

Frequently Asked Questions

How long is this episode of Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg?

This episode is 32 minutes long.

When was this Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg episode published?

This episode was published on June 2, 2025.

Can I download this Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!