#041 What Makes You Special - Your USP

Welcome back to the Tutor Podcast. In today’s episode, Neil dives into your USP. Your Unique Selling Proposition. This is that special thing about you that makes you so attractive to your customers and gives you the advantage over your competitors. So what’s your USP? Tune in today, to find out more. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Your USP is that special weird odd little thing about you that makes you different and gives you an advantage over your competitors. It’s what helps you stand out. Everything about you is your USP. This can be your culture, your background, your heritage. Anything. A unique selling proposition is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't. Your own teaching system and learning system are all part of your unique learning experience and it is that you can use to create better products and services for your customers and clients and gain an advantage over the competition. BEST MOMENTS “It’s to our advantage if there is something quirky or different about us.” “Your USP will help to make you the teacher and the tutor you are today.” “Your experiences in life will help to mould your USP.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]