0410 | Alexander Osterwalder

Alexander Osterwalder is an entrepreneur, speaker, and business model innovator. In their book, Business Model Generation, he and Professor Yves Pigneur revealed the Business Model Canvas, a practical tool to visualize, challenge and re-invent business models. In this interview, we talk about the need for visual business tools, business model strategy, and why good leaders build a portfolio of business models in their organizations.