042: Building a Successful Bilingual Blog with Clotilde Dusoulier of Chocolate & Zucchini

Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog. Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog? Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade. In this episode, Clotilde shares: What she does as a food trend consultant Why she decided to write her blog in multiple languages How she prepares posts for both English and French How running a multiple language blog affects her SEO What tools she uses to help users select a language How sponsored posts and ad networks differ on her blog Why Clotilde is willing to try new things with social media Why she is so excited about live video How she prepares for a live video session   Resources: 12 Amazing Instagram Accounts for Paris Lovers Snapchat & Facebook Live for Food Bloggers: 5 Reasons to Get Started Weight / Volume Conversion Chart Episode 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic Chocolate & Zucchini Chocolate & Zucchini on Twitter, Instagram, Pinterest, Snapchat, and Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Be sure to review us on iTunes!