042 - Create a Customer Journey for Your Lead Magnet - Molly Pittman

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer's VP of marketing Molly Pittman to talk about driving leads and eyeballs. The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don't be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven't read everything you've written. Want to read more about building your funnel around a lead magnet? Check out our ebook, "The Small Business Guide to Capturing Leads." Mentioned in this episode: DigitalMarketer's Facebook Ad Template lead magnet Check out this and other episodes at smallbusinesssuccess.com.