042 Interview: Ben Drury

Welcome to this episode of the Fail Forward podcast.   In this episode I talk to Ben Drury, a.k.a The Culture Guy.   During an insightful 49 minutes Ben shares fascinating observations of the behaviours, language and mindset that can make or break a company by creating a culture that is just plain wrong!   Like many of my guests, Ben didn't leave school aspiring to help companies create a great culture. Rather his reputation as The Culture Guy is the result of a diverse career working for a mix of bosses from toxic to transformational. He noticed how various leaders would behave towards their teams and the impact different styles had on the people inside organisations, ultimately leading him to this point.    If you think company culture is a fluffy subject that's not relevant to your business,nor something you just don't have time for, I challenge you to listen to this episode and reconsider. The benefits are laid bare - including the potential to improve revenue by up to 700% for the companies who really nail a great company culture.    Generous with his knowledge, Ben shares the three things you have to address in order to create "relationships with purpose", he highlights why investing in your company culture is basic good business sense, and explains why he believes that companies which fail to take action now are lining themselves up to fail in the future    This fast paced and thought provoking episode will leave you in no doubt that, in order to build a profitable and sustainable business with a team who "have your back" you must start by creating the right culture.    If you enjoyed listening to Ben and would like to find out more about working with him, click here or search The Culture Guy. He'll even send you a completely free book to get you started.    If you're enjoying the Fail Forward podcasts, follow me on Facebook, Instagram, TikTok or LinkedIn for all the latest on my mission to help business owners Fail Forward.    Facebook https://www.facebook.com/failforwardhenri LinkedIn https://www.linkedin.com/in/henri-ghijben-539132101/ TikTok https://www.tiktok.com/@failforward12 Instagram https://www.instagram.com/henrighijben/