#042: Strata Stories - The Future of Marketing for PT Clinics (feat. Rafael Salazar)

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. Why Rafi pays his therapists to create content each week2. What it means to be in the expertise business3. How to craft a positioning statement for your clinic4. And the importance of leveraging digital media in your practiceStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing