#043 - Brand Foundations - Taking the Artisan Approach with Becky Benfield-Humberstone

On the Heads Together podcast this week, I'm joined by one of my business besties - Becky Benfield-Humberstone.Becky shares with me her approach to building a brand - starting with a solid foundation - getting to the bones of what you REALLY want your brand to be/say/look/feel.If you're a multi-passionate entrepreneur, you're going to LOVE this episode!Quite simply, Becky is a superhero, born with a pen in her hand and business in her blood. By day, a Brand Artisan and Wordsmith helping multi-passionate clients build the brands of their dreams, one at a time, transforming their vision into a standout brand, complete with branded copy and content that shines, expertly crafting a brand that deserves attention.As sun sets and the stars come out, she transforms into a writer, writing children’s books, adventure stories and screenplays, with her latest best-selling book “Santa’s Spitfire Christmas” published by the Imperial War Museum in 2021.To find out more about Becky:www.instagram.com/fieldandstoneukwww.fieldandstone.co.ukwww.linkedin.com/in/beckybenfieldhumberstone/www.instagram.com/beckybenfieldhumberstonewww.beckybenfieldhumberstone.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com