043: Eric Ronald - How to Sustain a Creative Mindset, Create Unique Stand-Out Work & Avoid Burnout!

Eric is all about doing things differently. Not interested in norms and passing trends, he prides himself on paving his own way, creating dramatic, emotive stories passionately crafted for his beloved wedding couples. In Eric’s mind, great art is timeless and that is something he strives for. He believes that to truly create stunning work you need to be just as much a technician as you are an artist so that you have the photographic vocabulary to skilfully and artfully document a wedding day in whatever circumstances get thrown at you. Eric also puts great importance on the uniqueness of each story he captures; not simply applying his same style and approach to each wedding, but rather genuinely investing himself in the couple and their story in what results as it’s own unique creation. It’s no wonder Eric has been highly awarded for his wedding albums as he not only puts great importance on a single image, but by taking inspiration from his background in cinematography he applies a wholistic narrative-based approach throughout his process. Each image represents an important building block used to craft his stories. Eric’s passion and unique ethos has served him well having worked with couples in some of the world's most incredible locations including Kenya, Sri Lanka, Jordan, Cyprus, Montenegro, India, the Philippines and Egypt.