#043: Media That Moves Merch: PR Tactics for Store Owners with Gloria Chou

Think PR is only for big brands with huge budgets? Think again. Wish your store could get featured in magazines or on top websites without hiring a pricey PR agency? We can make it happen. In this episode, Cathy sits down with PR expert Gloria Chou to show you exactly how independent retailers, even those with just one small shop can get featured in major publications like House Beautiful, Refinery29, and even Oprah’s Favorite Things without paying for ads or hiring a pricey agency. If you’ve been stuck in the “social media hamster wheel” or spending thousands on ads, this episode will open your eyes to a smarter, more impactful way to get seen and grow your retail business. What You’ll Learn in This Episode: Why PR isn’t about follower count, it’s about seasonal fit and relevance The exact CPR pitch structure Gloria uses to get small brands featured in major outlets Why PR delivers more ROI than social media or ads especially in an AI-first search world Key Takeaways: [02:33] Understanding the Power of PR for Small Businesses [10:56] Utilizing Free Tools for PR Success [16:50] The ROI of PR vs Social Media [19:19] The Importance of Consistency in PR Efforts Resources & Links If today’s conversation with Gloria lit a spark for you, she’s hosting a FREE PR Secrets Masterclass where she’ll walk you through exactly how to get featured in the media without needing a big budget or fancy connections. Grab your spot now! And if you’re ready to dive deeper into her proven PR strategies, check out her full program here. Tired of relying only on social media and ads to get noticed? Apply for your free Gameplan Call, we’ll uncover what’s working in your visibility strategy, pinpoint what’s holding you back from getting noticed, and map out your best next PR move. You’ll leave with a clear plan to boost your credibility, attract more customers, and grow a business that supports your goals, not just your to-do list. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment Your PR action plan for this week, just 15 minutes at a time: Step 1: Set up a Google News Alert for your niche so you never miss a media opportunity. Step 2: Watch Gloria’s free PR Masterclass and soak up her game-changing tips. Step 3: Draft your first CPR pitch, tie it to something seasonal so it’s timely and irresistible. 💚 Remember: You don’t need a massive budget, a famous spokesperson, or thousands of followers to get press. All you need is the right pitch, the right timing, and the confidence to hit “send.” Your next big feature could be one email away.