043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon episode artwork

EPISODE · Jan 20, 2026 · 43 MIN

043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon

from Born To Be Brilliant · host Lucy Shrimpton

Sales isn’t about pressure, scripts, or persuasion. In this episode, Lucy and psychologist Niyc Pidgeon explore the real psychology behind ethical, effective sales, and why listening, curiosity, and human connection matter more than tactics. They unpack buyer behaviour, motivation, fear, integrity, and how to sell in a way that feels good for both sides. 🎧 Plus, download the free Rich Life Roadmap to reconnect with clarity across life and business: Rich Life Roadmap   Connect with Niyc Pidgeon Facebook – Niyc Pidgeon Website – Niyc Pidgeon Instagram – @niycpidge Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz   Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

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043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon

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