043 Trendsetting Retail & Member Experiences with Alecia Lane, AGM Secretary/Treasurer

Join us as we welcomes Alecia Lane, Director of Retail at Quail West Golf & Country Club and AGM Secretary/Treasurer, for a conversation about creating exceptional member experiences through innovation, relationships, and retail. Alecia shares how Quail West has built an award-winning retail program by staying ahead of trends, curating a diverse product mix that extends well beyond golf, and embracing a "behind the gate" philosophy that encourages members to shop within the club by offering convenience and thoughtfully selected products that reflect their lifestyle. She also discusses how creative retail events, visual merchandising, and collaboration across the club contribute to a dynamic shopping experience that keeps members engaged throughout the season. In addition, Alecia offers a preview of her Relationship Building seminar for AGM's Certified Retail Manager (CRM) program, shares why fostering meaningful connections is at the heart of retail success, and talks about hosting an AGM Regional Event at Quail West to bring golf retail professionals together for education and networking.