044. 5 Reasons Why Branding is Important in a Small Business

As a small business owner we often make the mistake of overlooking branding efforts because we think of ourselves as a business and not a brand. We come up with a website, a fun logo and some flashy business cards and we think that’s all we need to run a successful business…However, branding is important for businesses of all sizes because it increases their value, it gives employees direction and motivation, and it makes acquiring new customers easier.If we think of Tony Robbins, Rob Dyrdek, Gabrielle Bernstein, Seth Godin, Gary Vaynerchuk and Rachel Hollis to mention but a few names of people who started of small and pretty unknown, have gone ahead and built their brand very successfully, and today they are world renown in their respective fields.So, in today’s episode we are going to look at 5 reasons why branding is important for your small business…so let’s dive straight into it! Come and join me…The LadyBoss Lounge Facebook Community:https://www.facebook.com/groups/1702273303369868/Show notes for this episode:https://www.marenbarnard.com/blog/044Follow me on IG: https://www.instagram.com/marenbarnard/Follow me on FB:https://www.facebook.com/marenbarnard.ladyboss/If you’re looking to AUTOMATE & SCALE your online business then you may be interested in trying out Kajabi for free (sign up with the link below). Full disclosure - it’s an affiliate link, so if you end up using Kajabi it will support me as well to keep creating content to help you in your business and there is no extra cost to you. If not, no hard feelings.https://www.marenbarnard.com/kajabiThe LadyBoss Lounge Facebook Community:  https://www.facebook.com/groups/1702273303369868/Follow me on IG:   https://www.instagram.com/marenbarnard/Follow me on FB:  https://www.facebook.com/marenbarnard.ladyboss/