044: AR/VR and the METAVERSE: What's REAL and What's HYPE?

After a decade of struggling to live up to the hype, augmented reality and virtual reality are finally gaining traction in the B2C and B2B spaces. Today, we will sit down with Auggd's Matthias Krampe to discuss the 3 main reasons for this. First, the technologies and ecosystems that support AR & VR have evolved considerably. Second, B2B customers are starting to understand how these technologies can be leveraged to deliver tangible business value through a variety of use cases. And third, they are intrinsically linked to the Metaverse, which has to be approaching the top of the hype curve.  Whether you agree with Zuckerberg - and believe that we will all live and work in the metaverse - or whether you agree with NYU marketing professor Scott Galloway that the metaverse is "a giant flaming bag of sh*t", one thing is for sure, the hype around the metaverse is driving the AR & VR industries But the question is, can this new found interest help AR & VR reach mass adoption? 01:30 Intro to Matthias and his augmented reality  firm, Auggd 05:30 What types of AR industry solutions (e.g. construction) does Auggd create? 07:00 Glimpse Group - the AR / VR collective - acquired Auggd in 2021 08:00 Augmented reality has struggled for adoption. What has held it back from reaching its potential? 12:30 What are the key trends (industry trends, hardware and evolution, 5G, etc) driving the AR industry? And is the talent shortage holding the industry back? 16:30 What industries (construction, retail, training) are driving AR adoption?  18:45 How is the virtual reality industry progressing - and what trends are driving it?  21:30 How long will it be before we are having meetings in the metaverse? 30:30 On a scale from 1 to 10, how overhyped is the metaverse? 35:30 You have looked at hundreds of AR and VR solutions, what are some of the best - and worst - solutions you have seen? Auggd: www.auggd.com The Glimpse Group: www.theglimpsegroup.com