#044 - Client Service: My Crusade Against Complacency

When your prospective clients get more of your attention than your actual clients, there’s something very wrong. We invest so much time and money in our marketing with the primary goal of enrolling our perfect clients, then when we do, we see that as the summit. The box is ticked. The clock resets. Our attention reverts back to our marketing, our eyes scanning the landscape for that next ‘ideal client’.I urge you to stop and ponder this. Signing up a new high-ticket client is the BEGINNING of the real nurturing work, not the end.From the moment a prospective client utters those fabulous words ‘ok, I’m in’ they should feel like they’ve been elevated in your world. They should feel seen, heard, and loved. In this episode we start to think about how you can make that happen.Everything here is underpinned by your money mindset. A scarcity mindset has you compelled to head back out on the hunt as soon as you’ve signed a new client. Undervaluing your worth prevents you from charging for the true value you’re capable of delivering to your clients. Putting in the work on your own money mindset will pay dividends when it comes to creating a high-ticket, high-value offer for those perfect clients.If this is something you know you need help with, I’ve created a guide to fixing your money mindset, which you can download here: https://www.gillmoakes.com/fix-your-money-mindsetIf you'd like to explore this in more detail, you can apply for a breakthrough session with me here: https://www.gillmoakes.com/apply This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com