044 - Multifamily Has To Do Better- February 2025 Shops

The multifamily leasing experience is changing—but not always for the better. After shopping seven properties in February 2025, host Ronald Harrington saw firsthand how customer service in the industry is slipping. Automated responses, disengaged leasing teams, and frustrating self-guided tours are becoming the norm. But is AI to blame, or is there a bigger issue at play?In this episode, Ronald breaks down the challenges facing the leasing process today. From the role of AI in communication to the impact of poorly executed property tours, he explores why human interaction still matters. He also sheds light on market trends like concessions and why investing in training leasing teams can turn things around. Whether you're in the industry or just curious about what’s happening behind the leasing desk, this episode is packed with insights you won’t want to miss!In This Episode:🔹 Why has customer service in multifamily leasing taken a turn for the worse?🔹 What role does AI play in shaping today’s leasing experience?🔹 The lack of personal engagement during tours is driving potential residents away.🔹 How can better training improve follow-ups and create a stronger leasing experience?🚀 Don’t miss out—tune in now to learn what’s next for the leasing industry!Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!#MultifamilyLeasing #CustomerService #LeasingExperience #AIinLeasing #SelfGuidedTours #MarketTrends #LeasingTraining #PropertyManagement #RealEstate