044: Steve Martin on influence, persuasion and delivering the right message

Steve Martin is a behaviorial science practitioner and a leading member of Dr Robert Cialdini's consultancy Influence at Work, where he heads up the UK practice. Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen to, Who We Don’t and Why. This is a timely exploration of why some people in society are listened to and why others are ignored regardless of the truth or wisdom of their message; a subject we address today. In all, Steve's books have sold in excess of 1.5 million copies.Show notesThe work and influence of Bob Cialdini over nearly 50 yearsWhat leads us to say “Yes” to a requestWhat came before Bob, codifying social psychology for everyone and making it accessibleImmunisation of influence techniquesHow a waiter/waitress can increase their tips through reciprocitySmall Bigs: creating big impacts with small changesWhat makes some people better communicators than others?Why are self-confident ignoramuses so often believed and why are thoughtful experts ignored?In an increasingly information overloaded world, the messenger has become the messageHard (perceived status and dominance) and soft (making connection with others) messengersHow truth and trust work together. How can you trust someone who lies to you?How do we use influence techniques for good in a world of disinformation?Influence and sports management: history is important, but recency keeps the scoreWhat Steve has learnt from co-authorshipSubscribe for more hereClick here to access rewards to power your brainFollow me on Twitter Hosted on Acast. See acast.com/privacy for more information.