044: Susan Poizner’s Course Teaches Us How to Grow Fruit Trees

Welcome back! Today I’ve brought on Susan Poizner to talk about the story behind her course on growing fruit trees. I have had some fruit tree disasters over the years, so I know firsthand why the information she’s offering has value. "You have to start by teaching others." -Susan Poizner One thing I love about doing these interviews is hearing how people from all walks of life are turning their passions and hobbies into real businesses – no two stories are alike! It was great to hear how Susan developed her an online course, and how she’s achieved success even without a previous background in online marketing or teaching horticulture. I hope you enjoy listening in! In This Episode, We Talked About: (6:05) What led Susan from a background in filmmaking and journalism into teaching people how to grow and care for fruit trees (7:40) How she went from teaching in-person, to writing a book, to creating online courses (and why she feels the online format lends itself very well to teaching in her niche) (8:52) What Susan would do differently if she was just starting out today, and the learning management system she swears by after much trial and error (12:51) Where Susan recommends new course creators start their process (14:45) The types of expansion she envisions for her course offerings in the future (15:40) The role she feels her filmmaking background has played in developing her actual course content - and what she recommends for those of us who aren’t cinematographers (16:36) Why Susan feels her content stands out and is gaining traffic momentum, even without concentrated SEO strategies in place (20:37) The benefits she’s seeing from using paid Facebook ads (21:16) The biggest challenges Susan is currently facing as she seeks to expand her business (23:12) Her top tips for aspiring course creators That’s all for now, folks! Have a great weekend, and see you on Monday for the next episode of The Online Course Guy. Links Bonjoro Free Trial ClickFunnels Free Trial Susan’s Website Sensei for WordPress Piano in 21 Days The Online Course Guy