045: How Marketers Killed Social Media – and How to Make the Experience Social Again

Marketers can't leave well enough alone, can they? We consumers (ahem, disclaimer, John and Jayme are marketers) used to have an uninterrupted experience on Facebook until all those ads and cookies put junk in our stream. Then Twitter decided to go IPO and attempt to monetize and create an easier user experience with changes to character limits and more. There's a buy button on Pinterest, and Google+ is wondering just how to keep that channel alive and well. Maybe we should agree it's the social media channels themselves that killed the social media user experience, eh? Maybe not. Marketers at each social media channel are sitting in planning sessions trying to determine how to make a buck. What does all this have to do with the social media user experience? And, how does that affect the mid-tier company? How about the service business? Takeaways from Episode 045 Social media is not a push exercise, Marketer! Should your company marketing strategy rely on social media? Marketers lost control of the social media experience; what they're doing to regain the upper hand. P.S. Episode21 is our most popular and we don't know why. Pros and Cons of Specialist v Generalist. Books We Recommend 'Jab, Jab, Jab, Right Hook, How to Tell Your Story in a Noisy Social World' by Gary Vaynerchuk