045: How Often Should I Launch?

Look around at businesses online and offline - and it feels like some brands and companies are launching all the time. But while you might see Starbucks, LuckyBrand Jeans and Kate Spade sending multiple “sales” emails every week… how much is too much when it comes to launching? Should you launch all the time? Only every 6 months? Perhaps once a quarter? And what exactly can you launch each time? Today’s episode is a totally new style and feature this podcast recorded in my kitchen while I paced back and forth speaking into my iPhone. I’ll be honest, there was another show in this slot today but I just had to get this question answered because it seems like I’ve been hearing people struggle to understand or figure out how to pace their launches.