045: Link Building: What It Is And How It Works With Jared Carrizales

You can have the most stand out, unique, internet-shattering content in the world, but if that content is buried in the darkest corners of the internet, no one will read it. That's where today's podcast guest comes in.  Jared Carrizales leads the team at Heroic Search, a link building and content marketing firm based out of Dallas, Texas. He has been in the digital marketing game for over a decade, helping everyone from solopreneurs to Fortune 500 companies grow online. In this episode, Jared and I talk about all the behind-the-scenes work that gets your content seen on the first page of Google.  Tune in to learn how to: Measure your ROI, and make strategic decisions, with metrics Understand the personality types of partners you want to work with  Build a relevant outreach list to swap backlinks with