046: Build an 'Engaged' Community Like The Bachelor [Case Study]

Episode 046 of The Heart of Marketing is a ton of fun at the top, and you'll see how when Jayme Soulati chastises John Gregory Olson for knowing absolutely nothing about The Bachelor series. (Well, why would he when he's a happily married guy?) That said, The Bachelor is banging it up in social media and leveraging its brand for its 20th season. We take you down the road of reality shows where we (embarrassingly) cannot recall the names of the most popular. While we kick it up and share how and why the social media experience matters to The Bachelor, we'll take you back to full circle and why this story has implications for your business, too. This episode may seem frivolous at the onset, but listen to the end, and you'll get some solid tips for your own social media experience with customers. Takeaways of Episode 046 How much should your audience help you create future strategy? Are reality shows really smarter than they appear? Using Twitter to influence marketing