#046: Building a Buzz Around Your Band | Peter Wintersgill

How do you make people want to come to your gigs again and again, buy your merch, tell all their friends about you and listen to your songs on repeat? To find out, this week I spoke to artist manager, promoter and music reviewer Peter Wintersgill to lift the lid of building a culture around a band that gets people talking. In this episode we take a deep dive into a band Peter is currently managing, one of Liverpool's best up-and-coming bands Atlas Botanic, covering how they turn every show into a talked-about spectacle, making merch before releasing a debut single and why they already have the next two years planned out. Check out Atlas Botanic: https://www.instagram.com/atlasbotanic/ Get in touch with Peter: https://www.instagram.com/peterwintersgill/