046: Ken Herron - Social Media for Authors and Creatives

If you are an author, musician, blogger or other creative the last thing you probably want to do with your day is marketing. You want to write books, create and record songs or more. You don't want to be in front of a computer figuring out which social media platform to use, wonder when you should post and what you should post. So how can you use social media to create revenue without coming off salesy? How do you figure out which platform is for you? How do you make the biggest impact with your social media activities? Enter Ken Herron. Social Media Guru or as I prefer to call him, my personal social media Yoda! Ken answers 9 question and actually a few more to help you make the most of social media WITHOUT becoming overwhelmed by it. Popular author, speaker, and radio show host Ken Herron’s “day job” as Unified Inbox's Chief Marketing Officer is helping authors and other people around the world to use new technologies to develop stronger emotional connections online between their brands and their target audiences.  He has held executive-level marketing and sales leadership positions for multiple web and mobile tech companies, including Tourico Holidays, Purple Communications, SocialGrow, and Online Buddies; and has held product leadership roles with Avaya, Lucent Technologies, and AT&T. A graduate of the Stanford Graduate School of Business' Marketing Management Program, Ken earned his Master's degree in International Management from the Thunderbird School of Global Management and his Bachelor's degree in International Economics and German from Drew University.  Ken is ranked the #2 CMO on Twitter worldwide by "Social Media Marketing Magazine.” Ken uses the Outbox Pro publishing tool to make it faster and easier to create, review, edit, schedule, and publish great content on all of your different social networks and messaging/chat apps. Want to learn more, or ask Ken how he can help you to market your book or brand? Connect with Ken on Twitter at @KenHerron and on LinkedIn at in/kenherron.