046 - Meat, Potatores, and Pricing: Real Talk with REBA’s Brad Schell

The multifamily housing industry is changing fast—and so is the way we manage revenue. In this episode of Rooms with Ronald, host Ronald Harrington sits down with Brad Schell https://www.linkedin.com/in/bradschell/ , head of PRM Products and Services for Real Estate Business Analytics (REBA) https://www.getreba.com/en/ , to unpack the next generation of revenue management. If you’re still relying on traditional comp data alone, you might be missing the mark.Brad and Ronald dive deep into how predictive analytics and real-time data reshape pricing strategy in leasing and property management. From legal shifts to communication gaps between leasing and pricing teams, this conversation explores the tools, challenges, and mindset shifts needed to thrive in today’s market. Whether you're a seasoned pro or just stepping into the world of real estate analytics, this episode offers a must-hear look into the future of revenue management.In This Episode:🔹 Why is it time to move beyond competitive data in revenue management?🔹 What role does predictive analytics play in making smarter pricing decisions?🔹 The alignment between leasing and pricing teams can make or break revenue goals.🔹 How can property teams use leads and leases to forecast demand more accurately?📊 Don’t miss this data-driven conversation that could reshape how you approach leasing and pricing!📢 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date with the latest insights from multifamily industry experts!🔗 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore a wealth of podcasts and blogs from today’s top leaders.#RevenueManagement #MultifamilyHousing #RealEstateAnalytics #PredictiveAnalytics #DataDrivenDecisions #MarketTrends #REBA #PricingStrategy #LeasingInsights #RoomsWithRonald