046: The Strategies Behind Orbit Media’s 1,200+ Backlinks (Actionable!)

Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics!Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly acquire so many backlinks.This is exactly the type of guest I know YOU like to hear from – someone who spells out how they grew links, traffic and their business. Andy doesn’t hold back – enjoy!Links:Orbit Media25 Content Marketing MusiciansConnecting the Dots: How Writers Can Use Research to RankInsights from Analyzing One Million ArticlesOpen Site ExplorerWeb Design StandardsContent JamMozBuzzSumoWeb Content ChecklistPatagoniaBen and Jerry’sContent Chemistry: The Illustrated HandbookPeople:Andy CrestodinaBarrett LombardoLarry KimMarcus SheridanAgenda:Orbit Media“I’m 60/40 between marketing and sales.”“My goal is to unload as much useful information on the Internet as I can.”“I wanted to build things…”“I realized in 2010 that the blog would be the focus.”“I want to build a moat around buyer related phrases.”Content Marketing“Content with emotion gets a lot of shares and content with research gets links.”“Look for ways to publish original research related to your field.”“I keep a focus list…”Linkable AssetsIntent-to-Link Search QueriesThree ways to produce researchFind the ‘missing stat’Getting a buy-inAnnual SurveysEgo BaitStrong-Opinion PostsMechanical DetailsHeadlineShort paragraphsMultiple Images“Content isn’t written. It’s assembled.”Benefit CorporationOrbit Media’s Traffic Growth  The post 046: The Strategies Behind Orbit Media’s 1,200+ Backlinks (Actionable!) appeared first on Evolving SEO.