047: Authentically Social Media

047: Authentically Social Media with Corey Perlman   As the owner of Impact Social Media, Corey Perlman is at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he's worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.   Aside from goofing off, Corey and David discuss having an authentic social media presence, his new book in the works, and going from running workshops to keynotes and managing an agency.   In This Episode, You'll Learn…   Potential directions for Corey's new book Publishing his first two books Strategies to getting butts in seats for workshops Your champion customers = Your salesforce Value of training workshops Transition to keynote speaking Benefits of creating a relevant secondary revenue source Changing the company name Becoming a team manager and valuing your team Utilizing Upwork and Fiveer for your business Personalizing your social media presence   Links and Resources Mentioned in This Episode   Corey's Website Impact Social Media Corey on Facebook Corey on LinkedIn Upwork Fiverr Downtown Windsor Community Collaborative