047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier

In partnership with BEworks, one of the very best behavioural science consultancies globally.Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.Show notesCerita’s academic path into behavioural science – from law to engineering psychologyFrom Ford to Kimberly-Clark to Coca-ColaHow the profession has changed over 30 years, and what still excites Cerita about itKimberly-Clark case study: tackling personal hygiene on the factory floorThe next frontier for behavioural science: data science, behaviour and decision making in the metaverseGetting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?What would Cerita ask back from the industry?Subscribe for more hereClick here to access rewards to power your brainFollow me on Twitter Hosted on Acast. See acast.com/privacy for more information.