047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets

🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi PeretsIf you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you.Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:How to structure discovery calls that lead to real workWhy giving too much away for free is killing your businessThe shift from deliverables to strategy-first offeringsSetting clear boundaries with clients (and family)And yes—why your work should actually be funAbbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms.Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.👉 Learn more about Abbi at successfulfreelancemom.comWhat we talk about in this episode:00:00 Introduction to Turning Conversations into Cash01:34 Recognizing and Valuing Your Expertise05:21 Structuring Effective Discovery Calls07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business19:36 Practical Tips for Discovery Calls27:27 Navigating Conversations and Split Personalities28:04 Setting Financial Goals and Client Boundaries31:10 Structuring Profit Sharing Deals36:28 Transitioning to a Strategy-Focused Role43:07 Balancing Family and Work as a Freelancer50:09 Final Thoughts and Where to Find More