#047: Darin Decker - Kaged Muscle Innovation and Navigating the Supplement Industry

Darin Decker of Kaged Muscle Supplements joins Ben to catch up on an old friendship and discuss the latest and greatest in the supplement industry. This is a fantastic episode to learn some of the underpinnings of the business from a completely different angle and historical viewpoint. Full show notes and video at https://blog.priceplow.com/podcast/darin-decker-kaged-muscle-047 They begin by talking about Darin’s background, which is actually from Groupon, which then brought him to Bodybuilding.com and then on to Kaged Muscle and the supplement industry at large. This one is a must-listen for anyone who’s a customer of Kaged Muscle, an industry employee, or someone looking to enter the dietary supplement industry. In the episode, several topics are discussed, such as: Abundance mentality in the supplement industry (we all can win!) How anyone can get a job in the supplement industry Living in Boise, ID Kaged Muscle’s evolution and future goals Four products since Darin joined the company in February 2021 A sports-researched probiotic coming Hydra-Charge Amped (and electrolytes in general) Kaged Muscle Omega-3 Kaged Muscle Sleep SR 1:08:40 – Who is Kaged Muscle’s Customer? New innovation in the supplement industry The lab tests in general, and how expensive it is to do things right How experience at BBcom transfers to Kaged What happened at Bodybuilding.com As always, you can find Kaged Muscle supplements at https://www.kagedmuscle.com/collections/all-products – be sure to use coupon code PRICEPLOW!