047 FIFM - Why Are You Not Listening to Me?

What people say is not always what they mean. In this episode, you'll hear a story about how a phone call that was going well ended up becoming a potentially lost sale because I was not listening.  A lot of times when communicating with other people, You'll find that they say one thing but they actually mean something much deeper.   Are you able to listen to the sub-communication of others? When you do you will become a much more powerful communicator.