#047 - Karl Feldman: How to Spot Greenwashing and Win Clients With Proof. Don’t Market Sustainability - Sell What Clients Actually Care About

This one shift in how you talk about your business could bring in massive growth. Karl Feldman explains how. He helps architecture, engineering, and consulting firms turn their expertise into real business growth. As a managing partner at Hinge Marketing, he uses research - not guesswork - to show companies how to stand out, attract the right clients, and prove their value without relying on empty buzzwords.This episode was especially interesting to me because, as some of you know, I'm also the co-founder of a marketing agency for architects and interior designers, Market Your Architecture. Karl and I discussed:Why most firms fail at marketing (and how to fix it)The key to making sustainability a selling point for clients who don’t care about it, andHow to tell if a company is actually eco-friendly or just greenwashing. He also explains why small firms have an advantage over big corporations - and how they can use it to compete. If you want to learn how to market your business better, communicate your impact, or see through corporate sustainability claims, this episode is for you.To explore more about Karl Feldman and his work, you can follow him on Linkedin or visit hingemarketing.com for resources, blogs, articles and books that you can download for research.Join me, Ladina, on this green journey, and don't forget to subscribe for more insightful conversations about sustainable living and architecture and drop us a review. If you have suggestions for future guests or topics, I'd love to hear from you on my socials!Let's explore the world of green architecture, one conversation at a time.Contact: Ladina ⁠⁠@ladinaschoepf⁠⁠Website: ⁠⁠⁠⁠buildinggreenshow.comProduced by: ⁠⁠marketyourarchitecture.com⁠