047: Social Media Marketing – Power Tips for Building Your Brand [Lightning Round]

In this episode of The Heart Of Marketing, John Gregory Olson and Jayme Soulati do the volley dance and share tips back and forth about social media marketing. It's their attempt to rescue marketers' image from Episode 045 'Did Marketers Kill Social Media?' Hat tip to Jayson deMers who writes on Forbes who is the king of listicles and is crushing it with his content. We were both inspired by a blog post he wrote on 100 Social Media Marketing Tips, although we didn't copy or steal; we just got ideas…OK, Jason? Here's a bit about what you will hear in this episode: Why social media goals are still important Frequency of posts and quality of followers How you can influence your brand Who are you on social media and how can you improve presentation What happens if you burn out? More so, what happens if Twitter disappears? Resources Mark W. Schaefer' blog with guest author Kerry Gorgone speaking about legal implications with hashtags Shonali Burke, who is the consummate PR maven, checking opt-in tools for  The Social PR Launchpad