048 - Ask the Expert - How to Turn Words Into Money

Μost small business owners have two problems when it comes with writing copy: They don't know what to say, or the do know what to say but don't know how to say it. Infusionsoft's head of copy Clare Kirlin chats with Clate and Scott about how to break it down to get people to do what you want to do, how to write to the right people, and how to overcome the blinking cursor of death. Want more tips to more effective writing? Check out The Small Business Guide to Writing Copy That Converts Check out this and other episodes at smallbusinesssuccess.com.