048 - Challenging the mindset of non-profit marketing, with Jane Pfeiffer

In today's episode, we're happy to have Jane Pfeiffer! She's the founder & president of Fieldtrip, a non-profit marketing agency. Jane guides the Fieldtrip team to develop sound, strategic work imbued with curiosity and significance. Jane says her biggest accomplishment is trusting her team to build an agency bigger than anything she could have dreamed of. But we know the truth of it, as she quotes Yoda— ”Do or do not. There is no try.” Jane does. We brought her on the show to thoroughly discuss the mindset non-profits have when strategizing their marketing efforts. Some quick highlights: The Non-profit Organization Mindset needs to change Measuring Efficacy Non-profit Marketing Mistakes Changing the Impact Point of View What should be the donor’s journey? Communication Journey and more... Check out the show notes by visiting https://wowdigital.com/048 #digitalmarketing #nonprofitmindset #nonprofit