#048 Derek Weeks

Think Differently Podcast #048 Derek E. Weeks - 4x CMO, founder of Unfair Mindshare, author of "Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world" BIG TAKEAWAYS Empathy in marketing: Derek discusses his career path in marketing, starting as a product marketer and transitioning to leadership roles. He emphasizes the importance of empathy in marketing, highlighting that it's about understanding the customer's perspective and how a product fits into their lives. Storytelling in marketing: Derek emphasizes the power of storytelling in marketing, drawing a comparison to the movie Toy Story. He argues that effective marketing resonates with the audience by making them feel like the story is about them, not just the product or service being sold. Community-led marketing: Weeks discusses the concept of community-led marketing, where a brand builds a community around its product or service and empowers them to share their experiences and create content. He shares an example of how he built a community of 100,000 people and used it to inform marketing decisions and identify sales opportunities. Call to action: Connect with Derek here on LinkedIn if you're interested in learning more about community-led marketing or have ideas to bounce off him.