048 - Message Mapping

We go behind the scenes to our message map we’re setting up for our email marketing plan as a follow up nurture sequence for our new survey participants. I share the lead nurture strategy and email campaigns and how we’re segmenting out audience the examples of lead nurture best practices we’re using to target the message to the audience. We’re building out the process map we’ll be using to create the marketing automation that will run this follow up sequence.