048 - Nail the Sale: The Art of Selling - Glenn Mattson

Whether we like it or not, most of us are in sales. Why do so many of us want to deny it? In this episode of the podcast Glenn and I chat about the terrible reputation of sales people and where it comes from. And Glenn does an incredible job or opening my eyes to the art of sales. He lays out come tangible concepts that separate cheesy, ineffective product pushers from professional who forge respectful and productive commercial relationships. We are all in sales - so we might as well be awesome at it!