#048 - Sheena Zhang: This Autodesk Experiment Changed Everything About Carbon Reporting - How Good Architects Make Bad Carbon Decisions (Without Knowing)

Why did six top firms get six very different answers - to be exact they varied by 34% -  when measuring the same building’s carbon footprint?Most architects want to design sustainable buildings, but the reality is - sustainability tools are often complicated, expensive, or come into the process too late to make a real impact. That’s exactly what Sheena Zhang is working to fix. As a Sustainability Strategist at Autodesk, she helps develop tools like Forma and Insight that make it faster and easier to design greener buildings.Sheena breaks down:how to spot and avoid greenwashingwhy AI can be both a game-changer and a sustainability risk.how Autodesk is making sustainability insights accessible to the entire industry - not just high-budget projects.If you want to know how technology is shaping the future of green buildings, how to make sustainability decisions backed by real data, and why the way we measure carbon today might be misleading, this is an episode you won’t want to miss.To explore more about Sheena Zhang and her work, you can follow her on Linkedin or visit Autodesk’s sustainability section. Or read this if you want to learn more about the project Autodesk ran with WBCSD.Join me, Ladina, on this green journey, and don't forget to subscribe for more insightful conversations about sustainable living and architecture and drop us a review. If you have suggestions for future guests or topics, I'd love to hear from you on my socials!Let's explore the world of green architecture, one conversation at a time.Contact: Ladina ⁠⁠@ladinaschoepf⁠⁠Website: ⁠⁠⁠⁠buildinggreenshow.comProduced by: ⁠⁠marketyourarchitecture.com⁠