Stephanie Jordan | Building with Purpose: Recruiting People into New Categories Through Flavor (Avallen Calvados) | 048

Join The Maffeo Drinks Substack for Episode Analysis!In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he also runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that she has ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.Time Stamps0:00 Intro3:04 Bringing A Non-Trendy Category To Market5:54 Brand Or Liquid Led9:19 Target Occasion Vs Category14:58 Multi or Single Target Occasion24:11 Sustainability Messaging30:03 OutroAbout The Host: Chris MaffeoAbout The Guest: Stephanie Jordan This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.