048: Traditional Marketing is Doomed – What to Do Instead [with Hessie Jones]

No one has ever accused marketers of being liars, until you read the book, 'Evolve, Marketing (as we know it) is Doomed,' by Hessie Jones and Daniel Newman. In this guest appearance by Hessie, CEO of ArCompany in Toronto, Jayme Soulati quizzes Hessie to get to the bottom of whether marketers are liars, or not. It's an intriguing question with an even-more intriguing answer. Throughout the discussion, Hessie shares her keen insights from her breadth of experience in the corporate world circling around data analytics and marketing. Using the knowledge of those who contributed to her book, Hessie brings a perspective to the show about what's actually happening in marketing today. Together, Jayme and Hessie share food for thought on the future and evolution of marketing in its current state of disruption. Listen to the end in the Heart of the Matter when John Gregory Olson chimes in to add his thoughts, too. Buy Hessie Jones's Book, Evolve Buy Hessie Jones and Daniel J. Newman's Book right here, 'Evolve, Marketing As We Know It Is Doomed' Episode Highlights •    Why marketers can certainly be considered liars •    Insights into the millennial think tank with several takeaways •    A sense of where we are today; can you say 'bubble?' •    Two examples of companies doing marketing well •    Essential tips for daily marketing practice About Hessie Jones As a seasoned digital strategist, Hessie Jones continues to challenge the notion of complacency. With extensive experience in technology including start-ups, banking, advertising and social media, Hessie has held management positions at Yahoo!, Citi, ONE Advertising and Aegis Media.Hessie is the author of EVOLVE: Marketing (as we know it) is Doomed! As an active writer for Switch & Shift, SAP, Talent Culture, Huffington Post, and Steamfeed, Hessie is a purveyor for understanding and adapting to change: in marketing practices, in communication, in understanding the evolving consumer mindset and behavior. Currently, Hessie is the Founder of ArCompany, helping companies realize the value of social intelligence and its impact on the inevitable next level of social business. She's also a cellist, MBA guest lecturer, wife and hockey mom.