049 Agency Sales Journey – Jody Sutter of The Sutter Company

In this podcast episode, I spoke with Jody Sutter, the owner of The Sutter Company, a business development coaching and advisory firm. Jody brings over two decades of experience leading business development teams at renowned agencies like R/GA, OMD, and Havas Media. She now helps small marketing agencies take control of their sales journey through her innovative BUILD WIN SCALE™ system, a step-by-step approach designed to harness natural sales and marketing strengths for sustainable growth. Jody shares her insights on guiding prospects through the buyer’s journey and discusses practical strategies for agency owners to win more of the right kinds of clients. Don't miss out on this timely episode of The Creative Agency Podcast. Join our free slack group for agency owners, growers, and freelancers: https://growyouragency.group