049: Clémence Quint on behavioural change & shifting gender norms in a war torn world

Clémence is Director and co-founder at Magenta Consulting where she and her team use behavioural insights to make sustainable and scalable change in some of the poorest, war torn and least developed parts of the world, seeking to to maximise the effectiveness and efficiency of communications interventions in support of social impact; in places like Nigeria, Tunisia, Afghanistan and Lebanon.The focus of their projects so far has been civic education, governance and stabilisation, preventing violent extremism, counter-narcotics and women’s empowerment.Show notesHow Clémence got into behavioural science and the founding of Magenta ConsultingA self-proclaimed feminist - how Clémence is changing behaviours in the gender diversity debateHow we engage men in the conversationGender based violence in Mali: managing men without being patronising, confrontational, without framing them as the aggressorsThe Behaviour Driver Model (developed by UNICEF in the Middle East)Fear of judgement, of being a bad parent, norms around hitting women as means to protect their familyThe Role Model program to change gender norms and child behaviour managementGetting comfortable seeking imperfect solutionsManaging unintended consequences of implementing behavioural science interventions in unfamiliar environmentsWomen empowerment programmes can increase risks for womenEnsuring women suffering from GBH get care and attentionNote: Qudwa is a SBC strategy developed by UNICEF Lebanon in 2020, with the contribution of MAGENTA ConsultingPodcast music: Tamsin Waley-Cohen's Mendelssohn's violin concertoCheck out my partner BEworksSubscribe for more hereClick here to access rewards to power your brainFollow me on TwitterMaster Your Mindset With Coach MarcDevelop the leadership mindset, skills + confidence to make a bigger impact in less time!Listen on: Apple Podcasts  Spotify Hosted on Acast. See acast.com/privacy for more information.