049: Human to Human Outreach vs. Marketing

Outreach is a necessary part of reaching out and developing a human connection with your clients, customers, and audience; and this is the main focus of today's conversation. How can you utilize outreach to its full potential without coming across as overly salesy and unauthentic? Well, you only get one chance to make a good first impression, which is why Dr. Matthew Norton and Bruce Hurley talk about defining your messaging, who you are, and what problem you're trying to solve.   Key Takeaways: [1:15] What should your outreach consist of? Sell the problem you solve. [1:35] How should you deliver your outreach? Create an authentic human connection. [2:40] Most people don't bring enthusiasm to their presentation. [7:10] You have so much to offer the world. Embrace it! [8:20] What does Dr. Matthew and Bruce mean by 'outreach'? [10:20] Bruce shares a personal story on how to connect better with your customers. [12:55] Outreach is necessary. It helps put you out there. [15:00] Outreach is effective when you focus on gaining a customer's trust first. [16:55] What outreach methods have the most positive impact on customers? [18:50] Most outreach methods are free, whereas traditional marketing methods are not. [21:25] Dr. Matthew shares additional outreach methods that can help your business. [24:50] What are your customers' needs? [27:20] Challenge of the week: What outreach methods are you currently doing? How effective are they on a scale of 1-10?   Mentioned in This Episode: http://www.mindfluencerevolution.com/ http://www.mindfluencerevolution.com/you/