049 | Stephanie Jordan | Taking Sustainability from Niche to Scale with Avallen: Working with Bars and Distributors as an Ecosystem

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.Time Stamps0:00 Intro0:14 Sustainable Packaging9:36 Selecting Sustainable Outlets?13:18 Role Of An Importer16:10 Ensuring Wholesaler Rotation20:00 Big Fish Small Pond, Small Fish Big Pond?23:19 Biggest Professional Change Becoming A Founder?31:38 Wrap-Up33:12 OutroAbout The Host: Chris MaffeoAbout The Guest: Stephanie Jordan Wanna know what the conversation above means for your team? It's in the paid section.For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com