049 - Time for Learning mit Noel Hapke - Fortschritt und Herausforderungen im Tracking - 2/2

from Next Level Affiliate Marketing Podcast · host Nawid Company

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im zweiten Teil der heutigen Folge 'Time for Learning' sprechen Nawid Company und sein Experten-Gast Noel Hapke, Chief Marketing Officer bei Synatix GmbH, über fortschrittliche Tracking-Methoden und die aktuellen Herausforderungen im Affiliate Marketing. Sie diskutieren wichtige Trends wie Link Decoration und die Auswirkungen von Datenschutzmaßnahmen auf das Tracking Heute geht es um folgende Themen: - Attribution Challenges - Browserunabhängige Tracking-Methoden - Datenschutzfreundliche Tracking-Alternativen - Enhanced Conversions - First-Party Data - Google Ads / GA4 - Network Partners - Tracking-Lösungen für Multi-Channel

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This episode was published on May 6, 2024.

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