05/06/16 Episode 11: Lead Gen – The Marketing Profession’s Latest Blitzkrieg

If a little bit of marketing is good, then a whole lot of it must be better, right?  Dead wrong.  This week’s show will focus on lead generation the right way without an all-out assault on your targets that will burn your brand to the ground. And we’ll talk about who’s winning and losing out there in the world of brands, marketing and PR.